Shark Tank Wiki
Register
Advertisement
Download

Scrub Daddy is a cleaning product company, renowned for its distinctive smiley-faced sponges. Founded in 2012 by Aaron Krause, Scrub Daddy has emerged as a household name in the cleaning products industry, with its headquarters located in Pennsauken Township, NJ, USA.

Origin and Growth[]

The inception of Scrub Daddy can be traced back to an accidental discovery by Aaron Krause. Initially, Krause developed a line of buffing and polishing pads which caught the attention of 3M, leading to an acquisition in 2008. However, a line of sponges he had invented was not part of this deal. It was only years later, when Krause used these sponges for household cleaning, that he realized their unique potential.

Scrub Daddy gained national fame after appearing on the ABC reality show "Shark Tank" in October 2012. Lori Greiner saw the promise in the product and invested $200,000 for a 20% equity stake. The day after their "Shark Tank" appearance, Greiner and Krause sold an astonishing 42,000 sponges[1] in just seven minutes on QVC. This was just the beginning of their journey to retail success, with the product soon hitting the shelves of major stores like Bed, Bath & Beyond.

Financial Success[]

Scrub Daddy's financial trajectory has been nothing short of remarkable. By January 2017, the company's total revenues had surpassed $100 million, making it the most successful product ever pitched on "Shark Tank." As of October 2019, Scrub Daddy boasted lifetime sales of $209 million. A decade into its journey, the company had expanded to 273 employees, over 160 products, and was available in 257,000 retail locations, accumulating more than $670 million in retail sales. As of 2024, lifetime revenue has reached $926 million.[2]

Innovative Products[]

The original Scrub Daddy sponge is made from a unique polymer that changes texture based on water temperature – firm in cold water and soft in warm water. This feature, combined with its cheerful, functional design (including a smiling face), has made it a favorite in households worldwide. Beyond the iconic sponge, Scrub Daddy's product line has grown to include more than 20 items, such as scouring pads, dual-sided sponges, sink organizers, soap dispensers, and household erasers.

Reference List[]

Advertisement